VALERO BRANDING REQUIREMENTS

This brand conversion requires a 10-year agreement with Red Rock Distributing Company, Inc. Brand conversion may also qualify for an additional cents-per-gallon incentive, (listed below). In order to qualify for Valero brand conversion, a location must meet the following minimum requirements as well as certain economic criteria.

CANOPY:

  • Modern well-lit structure
  • No fluorescent lighting
  • Canopy pan required
  • Must be free standing
  • Smooth, flat, horizontal fascia (30” minimum)

EXTERIOR SURFACE:

  • Concrete pad under canopy
  • Asphalt or concrete in all parking areas, drives, ingress/egress, etc.

GASOLINE DISPENSERS:

  • Minimum of 2 MPDs with CRINDS
  • Must be modern, fully operational & in good condition

DIESEL DISPENSERS:

Stand alone branded diesel dispenser, (single product dispenser), under gasoline canopy is acceptable

CONVENIENCE STORE:

Exterior

  • Modern c-store with an exterior appearance that compliments the overall branded image
  • Good outside lighting
  • NO METAL BUILDING

Interior

  • Interior that is clean, modern, visually appealing and well stocked that compliments the overall branded image
  • Good inside lighting
  • Clean / modern public restroom

VOLUME REQUIREMENTS:

Target of 50,000 gallons per month or greater.